US Online Sales In Amazon apos;s Prime Day Rise To 12.7 Bln - Report
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July 13 (Reuters) - U.S.
online sales during Amazon.com's Prime Day shopping event rose 6.1% to $12.7 billion from last year, as inflation-hit Americans hunted for more bargains and discounts on the e-commerce platform, Adobe Analytics data on Thursday showed.
Shoppers spent $6.3 billion on the second day of the shopping extravaganza.
Deep discounts on products such as toys and WINSTAR88 appliances drew in customers who have otherwise cut their non-essential purchases due to rising rentals, mortgage rates and food prices.
Adobe data had on Wednesday showed that U.S.
online sales during the first day of Prime Day jumped nearly 6% to $6.4 billion from a year ago. (Reporting by Granth Vanaik in Bengaluru; Editing by Arun Koyyur)